Head of Consumer Retail Strategy

Google Store 2018-2024

Define retail strategy for Google’s physical stores leading to successful launches and $XXM revenue per location.

• Author ~12 annual campaign and new store opening briefs yielding 80+ NPS scores across locations and supporting $XB omnichannel business

• Oversee programming team and execution of 500+ events per year

• Develop robust demand generation and growth marketing plans including CRM, paid ads, SEO, website design, organic and paid social media.

Interim Marketing Manager

YouTube Shopping 2023

Enable the successful launch of YouTube Shopping across VOD, Shorts, and live streams in North America and Asia. 

• Grow the number of participating merchants in the affiliate program to 100+ marquee brands and expand their GMV in beauty, apparel, and home goods.

• Support brand partnerships team by building marketing materials, pitches to retailers including Nordstroms, Nike, Walmart, and Sephora.

Head of Retail

Everlane 2016-2018

Defined strategy for the first brick and mortar locations generating > $100M annually

• Developed in-house POS with universal IDs and omnichannel tie-ins.

• Hired and managed architects, engineers, contractors, expeditors and consultants.

• Negotiated multiple 10+ year leases averaging 4,000 SF

Merchandising Planner

Sephora 2013-2015

Managed Sephora Collection planning +300MM business; buying and operational responsibilities for US, Canada and e-commerce.

• Owned monthly budget for private label skincare and accessories; outperforming previous year sales +13%

• Optimized selling for 800-SKU assortment resulting in a +90% forecast.

• Facilitated vendor relationships with 30 partners.

• Lead 14MM obsolescence and markdown strategy.

Inventory Analyst

Gap Japan 2012-2013

Supported 55MM Women’s business analysis in 40 Outlet stores across Japan and China. 

• Executed all new allocation and new store planning resulting in 42% growth and a 10% beat to budget.